Would HBO advertise on Instagram? Or would they choose Facebook? All companies must think critically about marketing and advertising. Even a company the size of HBO on Instagram has a limited budget when it comes to advertising. Every coin spent will be analyzed critically. After all, a company cannot be gleefully spending money. They have stakeholders to answer to. Facebook and Instagram are two of the largest social media platforms. Their reach and demographics are quite different and thus, offer different advantages to any business. It, therefore, goes without saying that the same ad running on both platforms will yield different results. And thus comes the all-important question for any business or CEO: Which one should I use for the next advertisement, Facebook or Instagram? We take a look at some of the aspects that you should consider before deciding on this.…
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