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Tag: content

What Is Video Content Marketing, and Why Do We Need It?

Content marketing is about creating valuable content that will attract your ideal client, and video marketing is the most appropriate way of interacting with an ideal customer. It is the most commonly and broadly used marketing strategy nowadays. If you want to learn about video marketing, you need to know about certain things such as:…

Instagram vs. Facebook: Which is Best for Advertisement?

Would HBO advertise on Instagram? Or would they choose Facebook? All companies must think critically about marketing and advertising. Even a company the size of HBO on Instagram has a limited budget when it comes to advertising. Every coin spent will be analyzed critically. After all, a company cannot be gleefully spending money. They have stakeholders to answer to. Facebook and Instagram are two of the largest social media platforms. Their reach and demographics are quite different and thus, offer different advantages to any business. It, therefore, goes without saying that the same ad running on both platforms will yield different results. And thus comes the all-important question for any business or CEO: Which one should I use for the next advertisement, Facebook or Instagram? We take a look at some of the aspects that you should consider before deciding on this.…

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